When brainstorming a potential name for the organization, we knew we wanted it to meet specific criteria. The name should:
- Relate to our mission and vision;
- Be unique, easy to pronounce, and “spark” curiosity;
- Hold a bit of quirkiness or whimsy to stick in the mind of the viewer.
We felt that a word related to “light” was important. Light conveys positive thoughts and intentions. Shining a light on something brings awareness. Carrying a torch can define love or victory. In hard times, we hold out hope for the light at the end of the tunnel. A superstar shines bright.
A spark, or in our case, the liberal spelling “sparq” with a Q, can signify the start of something new, or the spreading of ideas. The added definition of “a trace of a specified quality or intense feeling” further reinforces our mission to support heroes passionate about the work they do.
Through this process, we arrived at LumenSparQ, and the rest, as they say, is history.
Well, our history is still ahead, waiting to be told.
1. HTTPS://IEANDS.COM/WHAT-IS-A-LUMEN/, 2. FROM OXFORD LANGUAGES